Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs

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Career Intensity

Business Strategy for Workplace Warriors and Entrepreneurs

David V. Lorenzo

Table of Contents

Introduction: Take Charge of Your Career

Your career is what happens while you are moving from job to job. We often measure progress by how quickly we move up the corporate ladder. We are content to take our performance reviews and our cost-of-living increases and move through our careers believing that this is the success we had hoped for. If we are lucky, a big event shakes us up and we realize that there is more out there for us. There is more value we can provide. We can make more money, have more fun, and help more people all at the same time. It can happen.

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Chapter One: Compete in the Individual Economy

Developing a high-impact career involves understanding the changing dynamics of the business world. Today’s economy places enormous value on the performance of the individual. Successful people stay out in front of the latest initiatives. They create value within their organizations and do not wait for a roadmap to guide them or for a supervisor to tell them what to do. This drive for continuous, individual improvement—Career Intensity—is the hallmark of successful Entrepreneurs and Intrepreneurs.

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Chapter Two: Channel Your Passion

A great career begins with an attitude adjustment. The mindset of career champions is noticeably different than the thinking of the rank-and-file. Top performers focus on providing value in every interaction. They realize that they are only effective if they face and defeat their fears. Superachievers know their strengths and weaknesses. They look for opportunities to do what they do best and pursue those opportunities aggressively. They channel their passion into an emotional competitive advantage that makes them unstoppable.

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Chapter Three: Embrace Strategic Thinking

Successful businesspeople think long term. They weigh decisions based upon their impact on the big picture. They develop a personal strategic plan and use it as a framework to analyze the choices they make each day. It helps them prepare for any possibility that may surface and adds to their strength and confidence as they make decisions.

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Chapter Four: Attack Your Goals

Translating the strategic plan into action is something an individual with Career Intensity does flawlessly. She sets short-, medium-, and long-term goals and aggressively works to achieve them. All of these goals are integrated and build upon one another. This approach helps to create a wave of momentum that leads to exceeding her highest career expectations.

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Chapter Five: Create Your Own Luck

Superachievers often describe themselves as more fortunate than their peers. This good fortune has little to do with chance. A combination of hard work and impeccable timing allows these winners to seize the moment of opportunity more often than the rest of the world. In many cases, they see opportunities where others see only obstacles. They are well-prepared, and when the moment is right, they strike with the force of a giant.

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Chapter Six: Prepare for Every Interaction

Making things look easy is hard work. High-value individuals go the extra mile when they prepare for a meeting or event. They even seem to know what to say during a random encounter. They focus their preparation just as a detective focuses when he builds a case. They spend the time necessary to have a solid understanding of the desired outcome of each party in each situation. This preparation allows them to anticipate the needs of the other party and develop a deep and lasting relationship.

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Chapter Seven: Master Perception

Individuals with Career Intensity have a distinct brand. They continuously work to maintain a specific image in the minds of their customers. This focus on their personal brand is critical to their future. Perception is reality and superachievers manage perception carefully. They work hard to build and maintain their reputations in the eyes of their customers.

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Chapter Eight: Generate Buzz

Successful individuals are skilled at marketing themselves. They develop a marketing plan that not only helps them position their personal brand, but that also creates awareness of the value they provide. Word of mouth is the way superachievers communicate their personal brand promise to the world. These focused individuals build tremendous buzz, and they convert it into advancement opportunities.

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Chapter Nine: Become a Master Persuader

Turning ideas into reality is critical to any successful career. This is not a solo effort. People with Career Intensity are outstanding at convincing others to help implement their solutions. This often means having people adopt the best ideas as their own. Successful individuals are master persuaders who have subtle skills to help them get things done.

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Chapter Ten: Maximize Your Career Value

Almost every action of an Intrepreneur or Entrepreneur is focused on increasing his value to his organization or business. These achievements increase the value of his career. Superachievers understand their own potential, and they draw a straight line from where they are to where they want to be. They follow that line as a guide toward their dreams, and they let nothing stand in their way.

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